Ferrari Luce Revealed

Ferrari unveiled the Luce in Rome on May 25. I think most everyone agreed it would be completely different and that’s exactly what Ferrari delivered. It’s STUNNING!!! Designed inside and out by LoveFrom with Sir Jony Ive, Marc Newson and Ferrari in Maranello, Italy. It’s clean, sleek and by design not your current issue Ferrari road car. The interior is what we expected as it was released last month. The aerodynamics are totally unique as the venting literally moves through the car with open air body parts. Of course the internet being the internet complaints were abundant(Ferrari stock was down 5.26%), mostly from people who weren’t there. From media on site, however the reactions were positive. But I think the haters are missing the point. This was not meant to be a tradional Ferrari but a totally new Ferrari for a new generation of younger buyers or buyers that never considered a Ferrari before. Silicon Valley, tech media and influencers are probably the target demographic. Ferrari collectors or owners of more than one Ferrari are in my opinion not the predominant buyers of the Luce.

I have no doubt that the Ferrari leadership expected all this. It’s similar to when Apple unveiled the iPhone the reactions were quite similar, it will never sell, it has no keyboard etc. We all know how that turned out. I think the Ferrari Luce will sell just fine and in the process start a new chapter of design forward at Ferrari.

WWDC 26 June 8-12

It’s official June 8-12 2026, WWDC.  As usual updates to all Apple OS’s with specific mention of “AI advancements”. Always love June and WWDC. Hopefully we get some hints about the upcoming HomePad or whatever they are going to call it. HomePod with a display and some sort of moving arm. Rumor is its an Apple Home Hub with heavy Apple Intelligence integration with FaceTime etc. 

IMAX to bring AppleTV F1 Races to Theaters

IMAX will bring 5 F1 Races in partnership with AppleTV to theaters across the United States:

The races will be presented live:

Miami Grand Prix – May 3, 2026
Monaco Grand Prix – June 7, 2026
British Grand Prix (Silverstone) – July 5, 2026
Italian Grand Prix (Monza) – September 6, 2026
United States Grand Prix (Austin) – October 25, 2026

Just added Monaco and Monza to my calendar. 

F1 the movie was absolutely stunning in IMAX.

Ferrari Luce Exterior “Radical”?

Another article on the Ferrari Luce this time from Autocar:

“The Ferrari Luce will be “big” in its proportions and sport an exterior design that’s just as radical as its interior, designer Jony Ive has said – but the man famous for penning the iPhone admitted to Autocar that he is “anxious” about showing the new EV to the world.”

According to multiple articles and some highly camouflaged Luce mules testing in and around Maranello, it seems the Luce will be a 2+2 large GT model similar to the Purosangue. Look, this is the internet where every whiney internet pundit(WIP’s) has an opinion, myself included. It’s a world where nobody likes anything and complaining is a full time profession. I fully expect the Luce to be different and unique. A lot of WIP’s didn’t like the Purosangue, I did & still do. Ferrari makes 2 kinds of vehicles, collector cars and daily drivers. The Purosangue is the latter. Before Sir Jony Ive left Apple, he was working on Project Titan(AppleCar), there were some leaks as to what the car might look like, all renders of course. It was unique, if I can find the photos I saved I will post them at the end of this post. Ferrari sells cars to 1-2 percent of the global population. Its mystique is rivaled by no other company not even Apple. As much as the WIP’s complain and hate it, there will be actual customers who love it. Mark my words Ferrari will sell plenty. Collector’s & drivers both will want a Ferrari electric and a car designed by LoveFrom.

Render of cancelled AppleCar: image uncredited

 

LoveFrom Designing Exterior of Ferrari Luce

After reading just about every article on the new Ferrari Luce, it seems that LoveFrom is designing the complete vehicle. Interior and exterior. According to Car Magazine(AppleNews link only, cannot find the article on Car Magazine’s website):

“But clearly the appeal of working with Ferrari outweighed the concerns he had – and still has – regarding the level of scrutiny the project will face. Maranello would engineer the car, collaborating with LoveFrom via a dedicated team within Centro Stile, Ferrari’s in-house design department. But the exterior and interior design of the first engine-less Ferrari would be handed over to two non-automotive designers and their team – and the entire world, inevitably, will pass judgement.”

Also another quote from the Wallpaper article commenting on the exterior design:

“According to Manzoni, the LoveFrom collaboration has ‘really enriched our approach.’ The Sardinian-born designer, who joined Ferrari as CDO in 2010, describes the Luce as being ‘independent of the design strategies of the [Ferrari] range… this is unico.’ ‘The rest of the range is evolution,’ he continues, ‘we’ve learned a lot, especially in HMI, but we want to keep this car unique.’ Manzoni – nor anyone else – will be drawn on the Luce’s exterior aesthetics. ‘You can imagine the approach [LoveFrom] have used on the exterior,’ he teases, ‘the formal philosophy is the same – very rigorous and very pure.”

And from an article via PRINDL by Jordan Golson:*

“LoveFrom designed the interior and exterior simultaneously — not one wrapped around the other, as is standard in the industry. They designed the physical hardware and the digital software as one team. Jeremy Bataillon from LoveFrom explained: “We have industrial designers and we have UI designers, and we work together as one team. Usually it’s separate teams that do that work, and therefore they cannot come up with those ideas.””

*I had never heard of this website by Jordan Golson, but I remember him from his days covering Apple. Great site and fantastic content. The LoveFrom binder image I used is from his article. He also did an amazing video on YouTube which I will post below:

Ferrari CEO on the Ferrari Luce/LoveFrom Collab

Ferrari CEO Benedetto Vigna on the Ferrari Luce, this time from Top Gear. The quote below from the article is a very quick way to answer the question on everyone’s mind, why did Ferrari work with LoveFrom for the interior design.

“You look around to see who has done a good job in terms of the user interface,” Vigna says. “I also worked with them at Apple. If you want to break the idea that electric means digital and too many screens, something that’s too difficult for the user, then work with the people who have the experience. This combination of analogue and digital is fundamental to the cars that we aim to do. John [Elkann] actually asked me about LoveFrom when we were talking about the Ferrari CEO position. We are talking about a new kind of car, a new kind of technology, so I think it’s good to work with them.”

From what I can gather from apple centric tech sites. A lot of people do not like the Luce’s interior design. I personally think it’s unique, well done and pushes Ferrari forward in an exciting way. It is also hard to have the complete picture of the entire vehicle until we see it in its finished form, exterior interior and the working UI. My opinion on Jony Ive leaving Apple is readily available from previous articles. Plus I have no doubt at some point in the future he will return to Apple(I get a lot of hate for this opinion). My knowledge and appreciation of Ferrari and the Scuderia goes way back to my childhood. As a proud Italian American the history of its racing heritage and vehicular prowess is at this point part of my DNA. Using the design expertise and attention to detail that LoveFrom is known for, I truly have no doubt the waiting list and sales numbers for the Luce will far exceed what even Ferrari’s internal estimates are.

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FERRARI-LUCE STEERING WHEEL HERO sRGB 6K 72DPI 5X4 f3d68a6a-055f-4614-b2bd-c2a063f99344.

Images courtesy of Ferrari