As a connosieur of all things white and especially white paint.  I love what Mazda is doing to the coming soon CX-90 crossover that is making its way to the U.S. later this year. With Mazda’s hardcore push to become a premium auto brand they are using a three part paint process that makes the new Rhodium White Premium simple and refined, which is what one would expect from “a pure white inspired by Japanese aesthetics finding beauty in simplicity and the absence of superfluous elements.”

Via Mazda Newsroom

“Developing Rhodium White Premium, we were able to take Takuminuri to new heights, successfully mass producing an expressive color using only three layers: a clear layer, a reflective layer and a color layer. The color layer provides a newly developed white pigment that delivers a silky smooth, fine-grain white. As standard practice with white colored paints, the undercoat tends to show through, and the clear coat is generally thicker than for other colors. However, Rhodium White Premium uses a newly developed pigment thanks to which we were able to reduce the thickness of the color layer by up to 30%*3. This also contributes to more efficient use of resources and a reduction of CO2 emissions during the production process.”