Via Six Colors and the New York Times

“When Jony Ive left apple to create his own design house called Love From with Apple becoming one of his main clients, the speculation was Jony was out and that was that. I never believed that. I tend to take Apple at face value(they are not prone to lying) especially when they said that very statement word for word. Jony is a resource and will always be for Apple. Anything other than that is pure nonsense. I have always believed Jony was and is designing the car.”

Wow, that was quick! My post from yesterday couldn’t have been more off the mark. It seems Apple and Jony Ive have not renewed the consultant contract that started when he left Apple to form his own design house in 2019. More than 30 years and some of the most iconic, beloved and admired products of all time. Truly the end of an era.

My favorite Jony Ive Macs of all time iMac Snow G3, iMac G4, and iMac G5.

Interesting take from John Gruber at Daring Fireball*

“It remains very much unclear (to me at least) how much Ive (and LoveFrom) have been involved with Apple over the last three years, so it’s unclear whether the lapsing of this formal consulting agreement is largely — or close to entirely — symbolic.”

*UPDATE from John Gruber’s above post at Daring Fireball 

“UPDATE: I’m hearing, from a few sources, that LoveFrom’s involvement with Apple has been more than symbolic over the past three years — which makes sense! — and that Apple folks have been reviewing new product designs with Ive as recently as a few months ago. This story in The New York Times is the first a lot of people inside Apple have heard about the purported breakup.”