Ferrari CEO Benedetto Vigna on the Ferrari Luce, this time from Top Gear. The quote below from the article is a very quick way to answer the question on everyone’s mind, why did Ferrari work with LoveFrom for the interior design.

“You look around to see who has done a good job in terms of the user interface,” Vigna says. “I also worked with them at Apple. If you want to break the idea that electric means digital and too many screens, something that’s too difficult for the user, then work with the people who have the experience. This combination of analogue and digital is fundamental to the cars that we aim to do. John [Elkann] actually asked me about LoveFrom when we were talking about the Ferrari CEO position. We are talking about a new kind of car, a new kind of technology, so I think it’s good to work with them.”

From what I can gather from apple centric tech sites. A lot of people do not like the Luce’s interior design. I personally think it’s unique, well done and pushes Ferrari forward in an exciting way. It is also hard to have the complete picture of the entire vehicle until we see it in its finished form, exterior interior and the working UI. My opinion on Jony Ive leaving Apple is readily available from previous articles. Plus I have no doubt at some point in the future he will return to Apple(I get a lot of hate for this opinion). My knowledge and appreciation of Ferrari and the Scuderia goes way back to my childhood. As a proud Italian American the history of its racing heritage and vehicular prowess is at this point part of my DNA. Using the design expertise and attention to detail that LoveFrom is known for, I truly have no doubt the waiting list and sales numbers for the Luce will far exceed what even Ferrari’s internal estimates are.

Images courtesy of Ferrari