After reading just about every article on the new Ferrari Luce, it seems that LoveFrom is designing the complete vehicle. Interior and exterior. According to Car Magazine(AppleNews link only, cannot find the article on Car Magazine’s website):

“But clearly the appeal of working with Ferrari outweighed the concerns he had – and still has – regarding the level of scrutiny the project will face. Maranello would engineer the car, collaborating with LoveFrom via a dedicated team within Centro Stile, Ferrari’s in-house design department. But the exterior and interior design of the first engine-less Ferrari would be handed over to two non-automotive designers and their team – and the entire world, inevitably, will pass judgement.”

Also another quote from the Wallpaper article commenting on the exterior design:

“According to Manzoni, the LoveFrom collaboration has ‘really enriched our approach.’ The Sardinian-born designer, who joined Ferrari as CDO in 2010, describes the Luce as being ‘independent of the design strategies of the [Ferrari] range… this is unico.’ ‘The rest of the range is evolution,’ he continues, ‘we’ve learned a lot, especially in HMI, but we want to keep this car unique.’ Manzoni – nor anyone else – will be drawn on the Luce’s exterior aesthetics. ‘You can imagine the approach [LoveFrom] have used on the exterior,’ he teases, ‘the formal philosophy is the same – very rigorous and very pure.”

And from an article via PRINDL by Jordan Golson:*

“LoveFrom designed the interior and exterior simultaneously — not one wrapped around the other, as is standard in the industry. They designed the physical hardware and the digital software as one team. Jeremy Bataillon from LoveFrom explained: “We have industrial designers and we have UI designers, and we work together as one team. Usually it’s separate teams that do that work, and therefore they cannot come up with those ideas.””

*I had never heard of this website by Jordan Golson, but I remember him from his days covering Apple. Great site and fantastic content. The LoveFrom binder image I used is from his article. He also did an amazing video on YouTube which I will post below: